Wisconsin’s Switch to the National DNC Registry

Posted: July 2, 2014

winconsinEarlier this year the state of Wisconsin passed a bill to eliminate its independent state Do Not Call (DNC) list, or its “non-solicitation directory.”  The bill requires Wisconsin’s Department of Agriculture, Trade and Consumer Protection (DATCP) to cooperate with the Federal Trade Commission (FTC) in transferring any telephone numbers currently located on the Wisconsin DNC list to the National DNC Registry prior to August 1, 2014.

Therefore, accessing and suppressing against the independent Wisconsin DNC list will no longer be necessary as of August 1st. However, telephone solicitors calling Wisconsin residents must continue to suppress telemarketing calls to phone numbers on the National DNC Registry with Wisconsin area codes. The DATCP will use this portion of the Registry to enforce its existing law.

Previously, purchasing the state’s DNC list served as telemarketer registration with the state. Although purchasing the list will no longer be required, a form of registration will still be required. The DATCP’s regulations require telephone solicitors to validate that they have the appropriate subscription to the National DNC Registry before this change goes into effect. The DATCP requests that companies forward their Subscription Account Number (SAN) to WINoCall@wisconsin.gov before August 1st for verification. As always, a SAN is assigned by the FTC when a company has registered with the National DNC Registry, paid any applicable fees, and agreed to the certification requirements.

Any company that fails to provide this information to the DATCP before August 1st, will invalidate its 2014 registration.

The DATCP will still possess regulatory and enforcement authority over its state DNC law and violations will still be subject to state penalties. Also, the 2014 Wisconsin Telephone Solicitor registration/renewal fees will not change and may continue to be paid in quarterly payments.

We are happy to answer any additional questions you may have regarding this change in state regulation, or any state DNC list or registration requirements. Please reach out to us at consulting@compliancepoint.com

Laura Deemer

Author: Laura Deemer

Laura Deemer is a Consultant at CompliancePoint who focuses on US Federal and State consumer privacy law and direct marketing compliance. Laura strives to remain up to date on changes in the regulatory environment in an effort to provide the most up to date guidance for her clients. She has experience consulting for a wide range of industries and enjoys providing customized compliance solutions for every situation. Laura has earned a Certified Information Privacy Professional (CIPP/US) certification from the International Association of Privacy Professionals and Bachelors in Business Administration from Georgia College.

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